03227302 · Active · incorporated 30 years, 3 months ago · London
AI AI B2B Marketing & AdTech SaaS Series B+
Upp.ai provides AI-powered software to optimize Google Advertising spend, interpreting product and market data.
Upp.ai is a private limited company registered at Companies House under number 03227302, incorporated on 19 July 1996, with a registered office in London. Its current status on the register is active. Its filed nature of business is business and domestic software development (SIC 62012). Sonde has indexed 207 filings for this company, including 9 funding rounds. Its most recent round closed in May 2026, raising £2.2m.
| Round | Closed | Raised | Price per share |
|---|---|---|---|
| Round 9 | May 2026 | £2.2m | £0.3097 |
| Round 8 | Jun 2025 | £3.9m | £0.2619 |
| Round 7 | Feb 2020 | £5.6m | £1.39 |
| Round 6 | Aug 2017 | £6.3m | £5.19 |
| Round 5 | Jun 2016 | $150k | $12.08 |
| Round 4 | Aug 2015 | £3.4m | £219.43 |
Showing the 6 most recent of 9 rounds.
Showing the 10 most recent of 207 filings.
See the complete cap table with every shareholder, founder tags, dilution across 48 share allotments, round-by-round fundraising history, and the full filing timeline — parsed from official Companies House documents.
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